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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secret in Business (Reprint)

Phil Dusenberry, Paperback, Portfolio
October 2006, 290 Pages, List Price $14.95, 9781591841425 (1591841429)

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Word from the Publisher:

An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns... read more

Listed in Categories:

All Categories > Business & Economics > Advertising & Promotion
All Categories > Psychology > Creative Ability > Creative Ability In Business
All Categories > Business & Economics > Advertising & Promotion > Advertising - Psychological Aspects
All Categories > Other > I > Insight
All Categories > Other > D > Differentiation




 



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