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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
W. Chan Kim,
Renee Mauborgne,
Hardcover,
Harvard Business School Pr
February 2005,
288 Pages,
List Price $29.95,
9781591396192 (1591396190)
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$7.50,
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General Description:
In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne...
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