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Why Not: How to Use Everyday Ingenuity to Solve Problems Big and Small

Ian Ayres, Barry Nalebuff, Hardcover, Harvard Business School Pr
October 2003, 368 Pages, List Price $27.50, 9781591391531 (1591391539)

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General Description:

The authors, professors at Yale, show how to analyze a problem and then apply unorthodox methods to solving it, using four tools that generate new... read more

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