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Authenticity: What Consumers Really Want

B. Joseph Pine, James H. Gilmore, Hardcover, Harvard Business School Pr
November 2007, 299 Pages, List Price $26.95, 9781591391456 (1591391458)

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All Categories > Business & Economics > Consumer Behavior
All Categories > Business & Economics > Decision-making & Problem Solving
All Categories > Business & Economics > Marketing > General
All Categories > Law > Consumer > Consumer Behavior
All Categories > Other > C > Consumers' Preferences
All Categories > Business & Economics > Production & Operations Management > Product Management




 



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