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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath, Hardcover, Random House Inc
January 2007, 291 Pages, List Price $24.95, 9781400064281 (1400064287)

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General Description:

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people,... read more

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All Categories > Business & Economics > General
All Categories > Psychology > General
All Categories > Reference > General > Anecdotes
All Categories > Business & Economics > Business Communication > General > Business Communication
All Categories > Psychology > Social Psychology > Social Psychology
All Categories > Business & Economics > Advertising & Promotion > Advertising
All Categories > Psychology > General > Memory
All Categories > Other > P > Psychology, Social
All Categories > Psychology > General > Context Effects
All Categories > Other > S > Stories




 



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