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Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath,
Dan Heath,
Hardcover,
Random House Inc
January 2007,
291 Pages,
List Price $24.95,
9781400064281 (1400064287)
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$10.58,
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FetchBook Popularity Score:
Quite Popular (7/10), based on 70 votes
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General Description:
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people,...
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