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Marketing
Eric N. Berkowitz,
Steven W. Hartley,
Roger A. Kerin (Editor),
Hardcover,
Irwin Professional Pub
February 2005,
List Price $196.00,
9780073080154 (0073080152)
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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented...
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