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Fall of Advertising and the Rise of Pr (Reprint)

Al Ries, Laura Ries, Paperback, Harperbusiness
May 2004, 320 Pages, List Price $14.95, 9780060081997 (0060081996)

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Word from the Publisher:

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart... read more

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All Categories > Business & Economics > Marketing > Industrial
All Categories > Business & Economics > Public Relations
All Categories > Business & Economics > Advertising & Promotion > Advertising
All Categories > Business & Economics > Public Relations > Public Relations
All Categories > Business & Economics > Marketing > General > Brand Name Products




 



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