|
Fall of Advertising and the Rise of Pr (Reprint)
Al Ries,
Laura Ries,
Paperback,
Harperbusiness
May 2004,
320 Pages,
List Price $14.95,
9780060081997 (0060081996)
Best Offer:
87% discount
$1.93,
new,
ships in 1 to 2 days
Found on Amazon.ca,
1 week ago
Compare Prices
Add to Wish List
I Have This Book
|
FetchBook Popularity Score:
Hardly Popular (6/10), based on 41 votes
[?]
Word from the Publisher:
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart...
read more
People Who Liked This Book Also Liked: [?]
Positioning: The Battle for Your Mind,
Ries,
Paperback
22 Immutable Laws of Branding: How to Build a...,
1st Ed.,
Ries,
Paperback
Can't Buy My Love: How Advertising Changes...,
Kilbourne,
Paperback
Search Engine Advertising: Buying Your Way to...,
Seda,
Paperback
Truth, Lies, and Advertising: The Art of...,
Steel,
Hardcover
Kleppner's Advertising Procedure,
15th Ed.,
Russell,
Hardcover
Advertising: Principles & Practice,
6th Ed.,
Wells,
Hardcover
Advertising Principles & Practice,
7th Ed.,
Burnett,
Hardcover
Integrated Advertising, Promotion, And...,
3rd Ed.,
Baack,
Paperback
Elements of Copywriting: The Essential Guide...,
Blake,
Paperback
Value-Added Public Relations: The Secret...,
Harris,
Paperback
Public Relations: Strategies and Tactics,
8th Ed.,
Wilcox,
Hardcover
22 Immutable Laws of Marketing: Violate Them...,
1st Ed.,
Ries,
Paperback
One Show Annual: Advertising's Best Print,...,
One Club,
Hardcover
Advertising, Promotion, And Other Aspects of...,
7th Ed.,
Shimp,
Hardcover
Listed in Categories:
All Categories >
Business & Economics >
Advertising & Promotion
All Categories >
Business & Economics >
Marketing >
Industrial
All Categories >
Business & Economics >
Public Relations
All Categories >
Business & Economics >
Advertising & Promotion >
Advertising
All Categories >
Business & Economics >
Public Relations >
Public Relations
All Categories >
Business & Economics >
Marketing >
General >
Brand Name Products