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Searched in books for Cases in Direct Marketing. 42 books matched your search. Search took 0.29 seconds.


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Advertising & Promotion: An Integrated Marketing Communications Perspective  

George Belch Michael Belch  
Hardcover, McGraw-Hill/Irwin
864 Pages
isbn-10: 0073381098, isbn-13: 9780073381091
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  

Mark Jeffery  
Hardcover, Wiley
320 Pages
isbn-10: 0470504544, isbn-13: 9780470504543
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Consumer Behavior with DDB LifeStyle Study Data Disk: Building Marketing Strategy)  

Delbert Hawkins David Mothersbaugh  
Hardcover, McGraw-Hill/Irwin
778 Pages
isbn-10: 0077294106, isbn-13: 9780077294106
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Successful Direct Marketing Methods  

Bob Stone Ron Jacobs  
Hardcover, McGraw-Hill
592 Pages
isbn-10: 0071458298, isbn-13: 9780071458290
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The Fundamentals of Business-to-Business Sales & Marketing  

John Coe  
Hardcover, McGraw-Hill
208 Pages
isbn-10: 0071408797, isbn-13: 9780071408790
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Multichannel Marketing: Metrics & Methods for On & Offline Success  

Akin Arikan  
Paperback, Sybex
312 Pages
isbn-10: 047023959X, isbn-13: 9780470239599
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Global Marketing Management  

Masaaki (Mike) Kotabe Kristiaan Helsen  
Paperback, Wiley
704 Pages
isbn-10: 0471755273, isbn-13: 9780471755272
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Managing Channels of Distribution: The Marketing Executive's Complete Guide  

Kenneth Rolnicki  
Hardcover, AMACOM
288 Pages
isbn-10: 0814403352, isbn-13: 9780814403358
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands  

Larry Light Joan Kiddon  
Hardcover, Pearson Prentice Hall
240 Pages
isbn-10: 0136043313, isbn-13: 9780136043317
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The Channel Advantage  

Lawrence Friedman Tim Furey  
Hardcover, Butterworth-Heinemann
228 Pages
isbn-10: 0750640987, isbn-13: 9780750640985
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